New Tourism Brand Launched for Batesville and Independence County
The City of Batesville Advertising and Promotion Commission has launched the new tourism brand for Batesville and Independence County.
Experience Independence will become the community brand of the new tourism program and visitor center located at the Batesville Area Chamber of Commerce located at 409 Vine Street, Batesville, Arkansas.
The creation of the tourism program and new brand identity are the results of the IMPACT Independence County Strategic Community Plan created by community members in 2016.
The new brand was created through a series of community-led focus groups which determined the voice and visual appearance of the brand.
“The creation of a unique brand for our community has allowed us to differentiate ourselves from nearby cities and counties, which will allow us to better attract visitors. Our goal was to create something that all citizens of Independence County would be proud of and that visitors would be attracted to. I feel we have exceeded that goal and I’m excited to begin this new adventure” said Kyle Christopher Tourism Director.
The new brand launch has also been accompanied by a new visitor website and corresponding social media accounts.
For more information regarding Experience Independence or the Batesville and Independence County area, please call 870-793-2378 or email

About the Batesville Advertising and Promotions Commission
The mission of the City of Batesville Advertising and Promotion Commission is to market and support the assets and events of Batesville and Independence County that either directly or indirectly result in paid overnight stays that contribute to the gross receipts of the A & P tax.

Cathy Drew is a life long resident of the region that she loves to promote! As a matter of fact, she was born in Downtown Batesville in the late ’60s in one of the eight counties she now loves to encourage people to visit.
Drew is married to her husband of 27 years, Jeff Drew. Jeff and Cathy have a son, Jonathon (Jon) Drew and his wife Devyn Stewart and can’t leave out her grandson Jase Drew. Of course Drew can’t skip the other part of her family, the pets! Lady Bird (a stray that was welcomed into their home June 2012) and of course Howard – the puppy was compliments of Lady Bird shortly after arrival at the Drew home. They also have Kasha which Cathy inherited when your mother passed in 2016 and they adopted Bullet a stray in November of 2016 and the newest arrival Bullet a stray adopted into the family.

Drew, part of Ozark Gateway Region since 1990 while working at the ad agency (The Media Market Inc.) for the association where she helped produce their annual tabloid publication. She began work as the director of the Ozark Gateway Region June, 2000.